Our goal was to create a sleek and minimalist website that put the artwork at the forefront, offering seamless interaction and ease of use. We also aimed to build a visually compelling Instagram presence, leveraging high-quality photography and a cohesive aesthetic to engage the gallery’s audience and enhance its brand presence.
We designed a simple, white website that provided a clean backdrop to showcase IYKYK Gallery’s vibrant pop artworks. By keeping the layout minimal, we ensured the focus remained on the artwork, allowing the colors and cultural references to stand out. In collaboration with @lolakingsley, we organized a professional photoshoot that captured the essence of the gallery’s collection. These images helped us establish a strong and cohesive Instagram aesthetic, aligning with the gallery’s brand while engaging followers through high-quality visuals and consistent, curated content.
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