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MTL
Case Study

IYKYK Gallery

A clean canvas for bold pop art.

Darko designed a minimalist storefront and a cohesive Instagram aesthetic that let IYKYK Gallery’s pop art take center stage.

ClientIYKYK Gallery
IndustryArt & collectibles
ServicesWeb Design

IYKYK Gallery is a vibrant hub for contemporary and pop art, offering a curated collection of highly sought-after collectible pieces that blend iconic cultural references with street art and modern design. The gallery features rare and limited edition works from internationally recognized artists and brands, including Bearbrick collaborations with legends like Keith Haring and Andy Warhol, KAWS’ urban-inspired figures, Hajime Sorayama’s futuristic Sexy Robot Floating, and the satirical Mc Supersized Platinum Porcelain. Catering to collectors and art enthusiasts, IYKYK Gallery celebrates bold, dynamic, and playful expressions of modern culture.

IYKYK Gallery

The Challenge

IYKYK Gallery needed a website that would emphasize the bold, dynamic nature of its pop art collection while maintaining a clean, minimalist aesthetic to let the artwork take center stage. The challenge was to design a simple, white-themed website that accentuated the vibrant colors and striking designs of the pieces, while ensuring an easy and intuitive user experience for collectors and art enthusiasts. Additionally, establishing a cohesive Instagram aesthetic to match the gallery’s identity was a key component of the project.

IYKYK Gallery
IYKYK Gallery

The Goal

Our goal was to create a sleek and minimalist website that put the artwork at the forefront, offering seamless interaction and ease of use. We also aimed to build a visually compelling Instagram presence, leveraging high-quality photography and a cohesive aesthetic to engage the gallery’s audience and enhance its brand presence.

The Solution

We designed a simple, white website that provided a clean backdrop to showcase IYKYK Gallery’s vibrant pop artworks. By keeping the layout minimal, we ensured the focus remained on the artwork, allowing the colors and cultural references to stand out. In collaboration with @lolakingsley, we organized a professional photoshoot that captured the essence of the gallery’s collection. These images helped us establish a strong and cohesive Instagram aesthetic, aligning with the gallery’s brand while engaging followers through high-quality visuals and consistent, curated content.

IYKYK Gallery
IYKYK Gallery

Have a Project for Us?

Every engagement is scoped to your business. No long-term contracts, though we highly recommend a 3-month minimum.

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Based in Montreal. Working with businesses across Canada & the US.

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