Skip to content www.goplayoutside.store
Go Play Outside! is up-and-coming, vintage-inspired streetwear brand designed for analog kids in a digital world. Based in Toronto, their nostalgic designs give each piece the charm and character of something passed down from your grandfather’s closet.
Our longtime client Go Play Outside engaged us for web design, alongside auditing their previous digital marketing agency and supporting paid advertising. Through a focused audit of their ad accounts, we identified multiple performance issues caused by long-term mismanagement, allowing Go Play Outside to reallocate budget more effectively and make more informed decisions about future advertising efforts.
Our goal was to deliver a clean, modern website that highlighted Go Play Outside’s vintage-inspired identity while also clarifying performance issues in their paid advertising. Beyond design, we aimed to assess how previous ad efforts were impacting growth and ensure future marketing decisions were grounded in data, efficiency, and return.
We designed a minimal, intuitive website that put the brand’s retro apparel front and center while maintaining a smooth user experience. In parallel, we conducted a full audit of Go Play Outside’s ad accounts, uncovering structural and strategic issues from prior management. This combined approach allowed the brand to improve visual presentation, reallocate marketing spend more effectively, and move forward with a clearer, more performance-driven acquisition strategy.
info@darko.agency
Optimized by Seraphinite Accelerator