Case Study

ExO Heroes

Creative and community for an NFT launch.

For OpenExO’s NFT project, Darko created a visual identity, weekly content and a podcast that grew an engaged community around ExO Heroes.

ClientExO Heroes

IndustryWeb3 & NFTs

ServicesWeb Design
Creative Consulting

ExO Heroes is an NFT project centered around OpenExO, the global platform led by CEO and angel investor Salim Ismail. OpenExO empowers businesses to scale rapidly using exponential growth strategies and disruptive technologies. The ExO Heroes project exemplifies the creativity and innovation within the OpenExO ecosystem, merging digital assets with the principles of exponential organizations.

The Challenge

We had limited knowledge of the ExO community and the NFT world, especially the “degen” culture. Our challenge was to quickly dive into this space to learn the aesthetics and cultural nuances that would resonate with the NFT audience. We needed to develop an engaging visual identity, including graphics, infographics, content creation, moodboards, branding, and community-focused content, all while keeping up with the fast-paced nature of the NFT community.

The Goal

Our goal was to create an aesthetically pleasing and cohesive look for the ExO Heroes NFT project, focusing on delivering high-quality visuals, branding, and community-driven content. We aimed to produce engaging materials such as memes, infographics, and social content for platforms like Twitter and Twitch, in collaboration with pixel artist Tay McQuaya and NFT expert @UnrealApe, to capture the attention of the NFT community.

The Solution

We developed weekly content, including eye-catching graphics and community-focused posts, to grow ExO Heroes’ Twitter presence. In collaboration with our partners, we launched a weekly podcast featuring industry leaders such as @w3soBeefy, Mrinal Manohar, and Tom Bilyeu. These efforts combined to boost engagement, build a vibrant community, and significantly expand the project’s visibility across platforms.